Just start already!

🐥 We did a thing. I say that like it was spontaneous. It wasn’t, but it’s still a big thing for us. We got chickens. They’re nervous. They went through the US Postal System (which can be stressful for humans!) before arriving in a new place. It’s a nice place with nice people, but it’s…

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Are you cracking marketing glow sticks?

I bought a tube of glow sticks last summer, thinking they would be fun to have for summer nights with my four-year-old. I tossed them into the outside toys bucket and forgot about them. Best of intentions, right? As we pulled said bucket out recently to get the water toys out (because, you know, it’s…

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How to Inform Your Customers of Your COVID-19 Updates

Things seem to change on a daily basis right now. With regulations that change, causing business closures and openings, people are having a hard time keeping up with their favorite businesses. They are unsure whether businesses are closed, open, or operating on a modified basis. As a business owner, there are several ways you can…

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Three Simple Ways to Engage Your Audience Online

No one knows all of the nuances and details of the algorithms of social media. However, we have seen consistencies and patterns in posting and promotion. What we do know is that social media platforms like Facebook and Instagram and Twitter all rank you higher as a business with the more engagement that your audience…

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Help with Social Media: Weekly Content Calendar

It is important to create a content calendar to help you manage your social media. A content calendar makes your job easier and makes you more efficient when you are already short on time. Here is a quick, general content calendar to help you get started thinking about what your calendar should look like: Meet…

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Social Media: Mobile vs. Desktop

Pro tip: Every social media platform looks different depending on if you are using a smart phone or a computer. Unfortunately, it is not only the appearance that is different; the functionalities are different, too. Here are a few examples: If you want to post to Instagram and Facebook with one step, you can do…

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August Holidays to Celebrate on Social Media

Looking for some content for your social media calendar? Here are a few holidays that might apply to your business! 8/2/2020 #NationalColoringBookDay #NationalIceCreamSandwichDay #InternationalBeerDay 8/3/2020 #NationalWatermelonDay 8/4/2020 #NationalCoastGuardDay #NationalFriendshipDay #NationalSistersDay International Beer Day 8/5/2020 #FriendshipDay 8/7/2020 #PurpleHeartDay #NationalLighthouseDay 8/8/2020 #InternationalCatDay 8/9/2020 #NationalBookLoversDay 8/10/2020 #LazyDay #NationalSmoresDay 8/11/2020 #SonsandDaughtersDay 8/12/2020 #YouthDay #WorldElephantDay 8/13/2020 #LefthandersDay #NationalFiletMignonDay 8/15/2020 #NationalRelaxationDay…

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Tools for Organizing Your Business

Getting started with social media and digital marketing takes time and can be overwhelming. Promoting your business is important and having the tools in place to make that an easy, streamlined process will make your life much easier. We have compiled some of our favorite resources for digital marketers to set their strategic plan confidently.…

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Website Audit

There are so many things to consider when creating your website, and it’s easy to get overwhelmed. Here’s a great checklist to use as you do a website audit on your existing website to identify your priorities for making updates. I used examples from some of my favorite local businesses. Click them to visit their…

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