Get More Business With the Lowest Hanging Fruit

Sales leads are the lifeblood of any company – without them, businesses would have no way of finding new customers and expanding their operations. When looking for sales, prioritize the low-hanging fruit – your current customers. With them, it’s all about relationship building. Here are six tips to get more business by leveraging your existing…

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How to Create a Marketing Plan and Stick to it!

Looking for a marketing plan that will finally work? Set reasonable expectations It’s easy to see other people’s stories of success and compare yourself to them, however, it’s important to remember to not compare your Chapter 1 to someone else’s Chapter 10. If you’ve been spinning all the plates and your business’ marketing has been…

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What is a Lead Magnet?

You’ve likely heard of a lead generator or lead magnet before but may not be certain exactly what they are and how they can help your business. Lead generators are important to have in order to grow your business. Just like you wouldn’t meet someone for the first time and ask them to marry you,…

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Burning Rubber: My Favorite Podcasts for the Car

photo of headphones

I live in a small town (Elgin) that is the suburb past a suburb of Austin, Texas. My office is in my home, so I don’t have a daily commute, but I regularly drive into Austin for networking events and meetings with clients. Anywhere in Austin is at least a 30-minute drive (without traffic) from…

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