Content with pictures or videos is much more engaging than content with just words and text on social media. At DQB Strategies, we understand that photography and videography can be intimidating. When you see beautiful photos online and are not trained in photography, you might shy away from using photos and videos from a fear of lack of quality. Here’s the good news: you don’t have to be a photography or videography expert to post effective photos and videos on your social media channels for your customers.
You don’t need a fancy expensive camera to take good photos. Most smartphones today have great camera lenses on them. Your customers care less about the quality of the photos and videos and more about you sharing relevant photos and videos and providing genuine and authentic content.
In your business, if you normally wear jeans, a t-shirt, and a cowboy hat, don’t try to dress up for a video or a photo in slacks and a tie because it won’t look authentic to you. It might even look like you are trying too hard, which you definitely don’t want.
Key takeaway: be yourself.
To get the most out of the videos you take for with your phone, keep them under five minutes to keep people engaged. Make sure you include a caption that provides good information about the content in the video.
You don’t have to do extensive planning or write a script for your videos. Often over-preparing will make you more nervous, which increases your likelihood of messing up. If you cannot create a video in three takes or less, you need to take a break. Walk away from your phone and try again later.
If you want some guidance, you can outline the talking points you want to make in your video and have a small cheat sheet. Do not write your whole script out because you will end up reading it word-for-word, which looks insincere. In a video, if you mess up, simply pause, correct yourself, and move on. Your customers do not expect you to be a movie star, so be authentic, do your best, and create those videos.
Want more advice on creating videos? See our video with more tips here.
If you need help planning content for your videos to promote your business, call DQB Strategies at (512) 285-6196.